The latest news from the music and tech industries
Hi there -

It's tough not to see a connecting thread between today's music stories, largely focused around the industry, technology and innovation.

First we have an update from Muslc Ally's NY:LON event, in which Warners' Oana Ruxandra opines that the industry's risk averse approach in years gone by is perhaps now coming home to roost - and not in a good way.

I've long grumbled that everyone in music needs to think more broadly. We're all just entrepreneurs now, and those lines between musicians, broadcasters, influencers and business people of all persuasions are constantly getting more blurry.

Next we have Ted Gioia arguing that the music business screwed up its handling of the vinyl revival - again, by being risk averse.

To be honest, I can't say I agree with Ted on this point. He claims that vinyl could have his sales of 40-50 million per annum if it had only been nurtured properly. Personally I struggle to see that; it has always felt niche and talismanic.

Finally, consider Sony's "revival" of the Walkman, which in truth is a high-end digital music player. The sales pitch looks nice enough, but I struggle to see mainstream appetite for a dedicated portable player.

Equally though, as the youth flock back to digital cameras and anything that gets them both disconnected from their one-size-fits-all phone in favour of more frictional pleasures (granted, not the best phrase I've typed this year 😬), one might argue that Sony could have just revived the original Walkman.

On that front, you only need to consider the supremely retro Sound Burger portable vinyl player, A new version - updated to include bluetooth support for headphones and a USB-C port for charging the built-in battery - sold out instantly upon its reissue as a limited edition 60th anniversary item last year. Such was the demand that the Sound Burger is now coming back for mass manufacture, releasing again this spring.

So maybe Sony need to get that retro Walkman on sale, and stat.... or... maybe we all need to focus on what's next. It's all there to explore if you want to. Outwardly things might appear bleak on certain levels right now, but with even Universal stepping up to say change is needed in the streaming model etc, I'd say everything is now wide open to get innovated on.

Have a great evening,

D.

🎶 written whilst listening to LCD Soundsystem's "45:33". Essentially an instrumental mix of the best tracks, it was originally made as a kind of fitness accompaniment by Nike (I think?). Either way, it makes for perfect work music as I wade through nine tons of accounting BS. Good times! 
Stories from the Music Industry:
WMGs Oana Ruxandra on musics evolution: 'Conservatism is out the door!'
"The industry was fairly risk-averse, conscious of what technology could do to the ecosystem," she said. "But we have a world today that I believe is feeling the confines of that risk aversion, and a lot of consumers are looking to expand the way in which they engage with music. And also the way they interact with fellow fans around that music." "Ultimately, before we were productising music and putting it on pieces of format and product and selling it, what music ultimately was were moments of consumption and moments of experience," she continued.

👆🏻Hot take: I very much agree with this. As an industry I think we're only now tuning into the broader picture of what's possible and engaging with that. 
The music industry took its fastest growing segment and killed it through greed and laziness. If they had followed the standard playbook for growth industries (outlined above), they could have brought vinyl back as a mass market option. They might have easily convinced 40-50 million consumers to buy a dozen vinyl albums per year. That would create a total market more than 10 times as large as the current one.

👆🏻Hot take: there's an interesting point being made here, though I think the author views vinyl as having significantly more growth potential, which I'm not sure I agree with. "40 to 50 million" - really?! 
Both theNW-A306 and the premium NW-ZX707 use Sonys Artificial Intelligence-powered Edge-AI, and DSEE Ultimate (Digital Sound Enhancement Engine) which, the company claims, accurately upscales compressed digital music files to higher quality. Adds Sony in the product description: The evolving algorithm now delivers even greater benefits for CD-quality (16 bit 44.1/48kHz) lossless codec audio. Restoring acoustic subtleties and dynamic range provides a richer, more complete listening experience.

👆🏻Hot take: I can't help but think that amid a retro music revival Sony may have done better reviving the actual Walkman. I don't feel this will be anything more than a very niche product. 
The FTs sources said that the timing of the sale exploration comes as Warner Bros. Discovery wants to capitalise on a hot market for music copyrights. Another source told the FT that the process is still only in the early stages and that any deal would hold stipulations over access to and use of certain soundtracks. Amongst the soundtracks are those to the likes of Batman films and many others.

👆🏻Hot take: this won't come as a shock to anyone following the financial woes of Warner Bros. Discovery of late. No a decision made by choice as much as necessity, sadly. Curious to see who will snap it up though. 
Stories from the Broader World of Tech:
TikTok fined in France for manipulative cookie-consent flow
TikTok is the latest tech giant to be schooled by Frances data protection watchdog for breaking rules on cookie consent. The 5 million penalty announced today by the CNIL relates to a cookie-consent flow TikTok had used on its website (tiktok.com) until early last year in which the regulator found it was not as easy for users to refuse cookies as to accept them so it was essentially manipulating consent by making it easier for site visitors to accept its tracking than to opt out.

👆🏻Hot take: proof (if proof was needed) that it isn't just the old guard of Big Tech who are falling foul of privacy laws.
The artists Sarah Andersen, Kelly McKernan, and Karla Ortiz allege that these organizations have infringed the rights of millions of artists by training their AI tools on five billion images scraped from the web without the consent of the original artists. The lawsuit has been filed by lawyer and typographer Matthew Butterick along with the Joseph Saveri Law Firm, which specializes in antitrust and class action cases.

👆🏻Hot take: another inevitable court case. That said, the outcomes here could potentially set precedents and the implications of that are massive. 
The Financial Times reports, citing people involved in the matter, that the countrys government is acquiring of small equity stakes called golden shares in the local arms of Tencent and Alibaba, Such stakes usually translate to a 1% ownership of these companies key subsidiaries. They are called golden shares as they come with special rights over certain business decisions. 

👆🏻Hot take: somewhat inevitable. Still curious to see if government interference will affect the fortures of these giant corporations though. 
Other Reads I've Enjoyed Lately:
The Work-From-Anywhere War Is Beginning
Forget return-to-office mandates. The most sought-after talent want ultimate flexibility. Their bosses need to get on board.

👆🏻Hot take: I do agree that lines appear to be getting drawn between startups and larger incumbent corporations relative to the work-at-home policy. Curious to see how this plays out. 

At the “Geezer Happy Hour,” the “silver tsunami” has been dancing for decades.

👆🏻Hot take: a fine tale of people steadfastly refusing to give in to age and societies expectations around that. Good - all power to them! 
Early stage technology decisions must be, uncomfortably, a means to an end.

👆🏻Hot take: a fine reminder that your tech stack is only there to enable you, not BE the product. Timely for me at a point where we're overhauling our own setup. 

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