The latest news from the music and tech industries
Hi there -

It feels like there is a crossover point of a sort around two news items today. First comes the revelation that PRS is now suing the company responsible for the highly successful Dua Lipa livestream, regarding lack of licences.

This whole space has been a contentious one, largely due to the oddly high tariff PRS elected to place on live streams; between 8% and 17%, when an in-person show would be around 4%. To a layperson, that does feel strangely inconsistent and has certainly prompted protests from various artist managers. 

Now consider the DCMS committee streaming inquiry follow-up that was published this morning. In it, one comment was that the UK Govt needs  “a more strategic approach to policymaking regarding cultural production and the creative industries", a point seemingly universally agreed upon by all those contributing both for and against intervention around streaming royalties.

To me, this latter point maybe speaks to the PRS issue. Evidently these different areas of the music industry are too disconnected now, complicating matters and only generating in-fighting within different factions of this business.

Could that be resolved? In principle, absolutely. In practice, my cynical side thinks that this Government has only proven itself terminally inept, such that expecting swingeing changes to policy in this space may be optimistic.

If that is the case though - and I would argue that objectively, it really is - then it points the finger back to the industry itself. We need to be creating opportunities, exploring new paths and establishing ways in which all stakeholders get paid fairly. Hell, even the chairman of Universal Music is saying as much.

At the risk of sounding like an old hippy then, where are the moves for the music industry to fix itself? Should we wait for government intervention? I don't think so. There's every opportunity for more collaboration, more common sense conversation and more unification around a common concept - namely, bringing value back to music as a cultural commodity and export.

If Lucian Grainge is so keen to see fundamental changes in how artists are remunerated, perhaps he can lead the charge on this.

Have a great weekend,

D. 

🎶 written whilst listening to Bicep's "Isles" album. This record is a comfort listen for me. When times get generally testing, it's good to have something that pushes you along whilst lifting you up. Isles does that. I can't wait for their next album. 
Stories from the Music Industry:
DCMS Committee publishes UK streaming inquiry follow-up report
The current approach to cultural policymaking by Government is too scatter-gun to be effective, particular in comparison to other successful countries with whom we are competing for market share, claims the report. It calls instead for a more strategic approach to policymaking regarding cultural production and the creative industries that would include setting specific directions and goals and measuring progress for music as well as other industries like film and television, and theatre.

👆🏻Hot take: some solid recommendations being made here. Really the question is whether anyone will actually take action, sadly. 
Following a boom in livestreaming that year, by late 2020, PRS for Music proposed a tariff of between 8% and 17% of gross revenues for ticketed or sponsored livestream events. At the time, more than 50 music managers including representatives of British stars like Dua Lipa, Arctic Monkeys, Biffy Clyro and Liam Gallagher, as well as artists represented by the Featured Artists Coalition (FAC) signed a joint letter to PRS for Music urging it to reconsider the proposed livestreamed event tariff. The current tariff for normal in-person live shows is charged at 4.2% of gross revenues.

👆🏻Hot take: I do find that difference in the tariffs tough for PRS to justify, but what we're seeing here is the gap between arguably those who write the songs and the managers who artists perform the songs. 
Those playlists will seem like old news with the launch of PlaylistAI, a new app that leverages OpenAI technology so you can build your own playlist by simply typing in a text box what you want to listen to. You link the app with your Spotify or Apple Music, then enter a prompt like music similar to the artist Lady Gaga, music that was popular in the 80s, or music for a rainy day, like Bon Iver, and it presents you with a list of artists you can choose to keep or remove

👆🏻Hot take: this prompted an eye roll from yours truly, though I'd love to see how well AI would perform against, say, Echo Nest's own algorithms on this front. 
Apple has published its annual state-of-services post, this year written by its services boss Eddy Cue. The section on Apple Music includes a smattering of new stats focused on its spatial audio feature. Since launch, the number of monthly Spatial Audio listeners has more than tripled, with more than 80 percent of worldwide subscribers enjoying the experience, while monthly plays in Spatial Audio have grown by over 1,000 percent, wrote Cue.

👆🏻Hot take: quite a lot of spin hidden in here, but it would be good to see more evidence that spatial audio is genuinely finding lasting traction. 
Music livestreaming app Sessions, the startup founded by former Pandora boss Tim Westergren, appears to have shut down abruptly before Christmas. The company launched in 2020 with the aim of helping artists to make money from online performances as Covid-19 lockdowns took hold. By August that year, Westergren said that some artists were making between $5k and $20k per livestream on the app. Sessions went on to launch a $75m marketing fund; work with En Vogue; and launch a set of marketing tools that Westergren pitched as a more artist-friendly alternative to Spotifys two-sided marketplace.

👆🏻Hot take: I must confess that I'm only surprised that this is the first large live streaming business to go under. I fear it won't be the last. 
Check out ROSTR'sCoachellabill spotlighting the agencies that booked the acts for the 2023 edition of the desert fest (ROSTR bills itself as "the largest database of artist teams, including relationships among artists, managers, agents, labels and publishers"). Over at ROSTR's site, you can find nifty charts and graphs keeping score of who will have the most clout in Indio this year. It appears that Wasserman (41 acts) and UTA (27 acts) have the biggest footprints, with the former booking headliner Frank Ocean and Calvin Harris, as well as $uicideboy$ and 070 Shake, and the latter sending global stars Bad Bunny, ROSALA, The Kid LAROI, BurnaBoy and Eladio Carrin.

👆🏻Hot take: I do love Rostr's infographics and general summaries detailing who is doing what in the music industry. This is a fine example. 
Stories from the Broader World of Tech:
TikTok undercuts social media rivals with cheap ads in battle for growth
Figures shared by New York-based media agency VaynerMedia from 2022 show that the cost to obtain 1,000 impressions from video advertising on TikTok is almost half the price of Instagram Reels, a third cheaper than Twitter and 62 per cent cheaper than advertising on Snapchat. Advertising soared on TikTok in the fourth quarter of last year. The top 1,000 advertisers in the US increased their spending on the viral video platform by 66 per cent to $467mn from September to October of 2022, according to data from Pathmatics, a market intelligence company.

👆🏻Hot take: the initial stats read well but I couldn't help but think that impressions require some qualification, and even then, may not be everything. So on the face of it, great, but in reality perhaps a little more nuanced. 
Twitter is considering selling usernames as a way to boost revenue, according to a new report from The New York Times. The report comes as the social networks owner, Elon Musk, has been looking for ways to generate revenue for the company. The report says engineers at the company have considered organizing online auctions where people can bid for usernames, also known as handles. The potential new revenue stream has been discussed since at least December. Its unknown if the idea will come to fruition, and if it does, its unclear if the plan will affect all usernames or only some of them.

👆🏻Hot take: in principle this should be a smart idea. In practice based on everything post Musk's buyout, it may well prove an IP dumpster fire. 
TikTok is making it easier for brands to work with its megastar creators with an update to its Creator Marketplace that now invites talent managers to oversee, execute and analyze the brand opportunities and campaigns being presented to their clients. This week, the video entertainment platform introduced a new Talent Manager Portal as a part of the TikTok Creator Marketplace its platform that allows brands and agencies to connect with 800,000 qualified creators around the world.

👆🏻Hot take: curious whether (music) artists might explore this option. For those growing from TikTok to start with, it has to be appealing.
Other Reads I've Enjoyed Lately:
This Could Be a Rough Year for the Podcast Industry
We spoke to dozens of insiders and creators about 2023 trends, gripes, and potential pitfalls.

👆🏻Hot take: definitely in agreement with this piece arguing that podcasts will get tested far more in 2023. 
How a group of ride-or-die GN’R fans leaked 19 CDs of outtakes from one of the most notorious albums in history — with painful consequences for one of them.

👆🏻Hot take: quite the page-turner of a read telling how various bootleg Gn'R tracks wound up online.

Robot vacuum companies say your images are safe, but a sprawling global supply chain for data from our devices creates risk.

👆🏻Hot take: a cautionary tale regarding how data from smart home appliances is handled.

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